When this client first sat in my chair, she told me something I hear more often than you'd think: she's allergic to every hair dye she's tried. Not one or two, all of them. Even colour placed away from her roots would cause a reaction the second it touched her scalp. Which meant her greys were growing through, her old colour had turned brassy, and she felt she'd run out of options.
She hadn't. She just hadn't tried Elumen.
Where she started
Her greys were most visible around the hairline and along her parting, exactly where you notice them every time you look in the mirror. Her lengths had faded to a warm orange tone, so the whole look felt tired and uneven.
For most women, the answer would be a regular permanent colour. For her, that wasn't possible. Traditional dyes contain PPD, ammonia and peroxide, the ingredients most often behind itching, burning and swelling on the scalp.
Why we chose Elumen
Goldwell Elumen works completely differently. It contains no PPD, no ammonia and no peroxide. Instead of opening the hair cuticle and forcing colour in, it uses ionic technology to bond the pigment inside the hair fibre.
For a client with her history, that made all the difference. We started with a patch test, as we always do with sensitive clients, and only went ahead once we knew she was comfortable.
What we did
We applied Elumen to her roots for grey coverage, choosing a rich brown that suits her skin tone and softens beautifully into her existing caramel lengths.
The result
Her greys at the hairline and parting are covered, the brassiness is gone, and her colour looks rich, soft and natural. Look at the shine too. Elumen is known for leaving hair feeling smoother and looking glossier than traditional colour, because it doesn't rough up the cuticle along the way.
Most importantly, she was comfortable from start to finish. For years, colouring her hair meant taking antihistamines beforehand and hoping for the best. Even when colour was kept off her roots, the moment it touched her scalp she would react straight away.
With Elumen, that worry is gone. In her words: "I can finally get my colour done safely, without having to worry."
Can Elumen work for you?
Elumen could be a great fit if you:
Have reacted to permanent hair colour in the past
Have a sensitive scalp
Want natural-looking grey coverage with real shine
Would rather avoid ammonia and peroxide
An honest note: no professional colour can ever guarantee zero reaction. That's why every new Elumen client at InHair starts with a consultation and a patch test. Your comfort and your scalp always come first.
As a Goldwell Elumen Ambassador, this is the colour I trust most for clients who thought colouring was no longer an option for them. If that sounds like you, I'd love to help.
[Book your Elumen consultation] on WhatsApp at +971 50 415 7673, or read more on our Elumen Technology page.